🍃 With Love

A mobile app concept to store Family Recipes for generations

Role:

Product Design

Timeline:

March - April 2025

Skills:

UX design, UI Design, Illustration

Have a project in mind?

LET’S WORK TOGETHER

LET’S WORK TOGETHER

sneha.s.mahur@gmail.com

sneha.s.mahur@gmail.com

Technology now has a lot of benefits. Digitalizing these recipes can preserve the family culinary history for many generations to come.

THE CHALLENGE

How can I help families preserve the family recipes and their stories and make it easier for any generations to use?

The considerations I took:

  • Make adding the recipes easier with just a few steps.

  • Give it a personal touch to add a memory or a story for each recipe.

THE SOLUTION

TECHNOLOGY TO THE RESCUE

TECHNOLOGY TO THE RESCUE

With Love is an app that provides an opportunity to digitalize and store the recipes with a personal touch and share it among family members.

🌱 The Research

🌱 The Research

I conducted interviews among 15 university students between the age of 21 to 33 to understand their needs, expectations and emotions and here are some notable answers I received.

The findings gave a clear picture of what the user pain points and expectations were.

There is a strong emotional need to preserve family recipes

There is a strong emotional need to preserve family recipes

There is a strong emotional need to preserve family recipes

Many participants expressed regret over not saving the recipes passed down from older generations.

Many participants expressed regret over not saving the recipes passed down from older generations.

Many participants expressed regret over not saving the recipes passed down from older generations.

Users want a private, family-centered space, not a public recipe platform

Users want a private, family-centered space, not a public recipe platform

Users want a private, family-centered space, not a public recipe platform

Interviewees were frustrated by existing apps mixing personal recipes with internet content. They emphasized the need for a closed, family-only app.

Interviewees were frustrated by existing apps mixing personal recipes with internet content. They emphasized the need for a closed, family-only app.

Interviewees were frustrated by existing apps mixing personal recipes with internet content. They emphasized the need for a closed, family-only app.

Ease of use is essential, especially for older family members

Ease of use is essential, especially for older family members

Ease of use is essential, especially for older family members

Feedback about tech-savvy barriers and too many input details highlighted the need for a simple, intuitive interface.

Feedback about tech-savvy barriers and too many input details highlighted the need for a simple, intuitive interface.

Feedback about tech-savvy barriers and too many input details highlighted the need for a simple, intuitive interface.

User persona

Competitor Analysis

I conducted the competitor analysis on existing apps to find out how I can make With Love app better.

🌱 Designing the experience

🌱 Designing the experience

I designed the entire flow keeping first time users and older generations in mind. The priorities were to keep it minimalist, warm tone and simple.

Hey Sasha!

Hey Sasha!

Hey Sasha!

Welcome to your happy space!

Welcome to your happy space!

Welcome to your happy space!

All recipes

All recipes

All recipes

Main Course

Main Course

Main Course

Deserts

Deserts

Deserts

Snacks

Snacks

Snacks

5 Recipes

5 Recipes

5 Recipes

10 Recipes

10 Recipes

10 Recipes

12 Recipes

12 Recipes

12 Recipes

18:27

18:27

18:27

With Love

With Love

With Love

Home

Home

Home

Favourites

Favourites

Favourites

Add

Add

Add

Memories

Memories

Memories

Family

Family

Family

Showing the recipes on the homepage like other apps did not seem appealing.

Showing the recipes on the homepage like other apps did not seem appealing.

Showing the recipes on the homepage like other apps did not seem appealing.

Adding the images and memories seemed a little off track and overwhelming.

Adding the images and memories seemed a little off track and overwhelming.

Adding the images and memories seemed a little off track and overwhelming.

Hey Sasha!

Hey Sasha!

Hey Sasha!

For you

For you

For you

Welcome to your happy space!

Welcome to your happy space!

Welcome to your happy space!

Today’s highlights

Today’s highlights

Today’s highlights

Chicken Dumplings

Chicken Dumplings

Chicken Dumplings

Grandma added a new recipe just now from her old recipe book. It smells like Sundays!

Grandma added a new recipe just now from her old recipe book. It smells like Sundays!

Grandma added a new recipe just now from her old recipe book. It smells like Sundays!

View full recipe

View full recipe

View full recipe

Family tree

Family tree

Family tree

Total recipes added

Total recipes added

Total recipes added

18:27

18:27

18:27

With Love

With Love

With Love

Home

Home

Home

Recipes

Recipes

Recipes

Add

Add

Add

Memories

Memories

Memories

Family

Family

Family

Instead I used this space to show highlights, recent activities or updates.

Instead I used this space to show highlights, recent activities or updates.

Instead I used this space to show highlights, recent activities or updates.

Finally this Homepage design was selected because of the playful approach.

Finally this Homepage design was selected because of the playful approach.

Finally this Homepage design was selected because of the playful approach.

Hey Sasha!

Hey Sasha!

Hey Sasha!

For you

For you

For you

Welcome to your happy space!

Welcome to your happy space!

Welcome to your happy space!

Today’s highlights

Today’s highlights

Today’s highlights

Chicken Dumplings

Chicken Dumplings

Chicken Dumplings

Grandma added a new recipe just now from her old recipe book. It smells like Sundays!

Grandma added a new recipe just now from her old recipe book. It smells like Sundays!

Grandma added a new recipe just now from her old recipe book. It smells like Sundays!

View full recipe

View full recipe

View full recipe

Winner

Winner

Winner

Fried Chicken

Fried Chicken

Fried Chicken

Cooked by 4 people this week

Cooked by 4 people this week

Cooked by 4 people this week

Total treasured recipes, passed down with love!

Total treasured recipes, passed down with love!

Total treasured recipes, passed down with love!

17

17

17

18:27

18:27

18:27

With Love

With Love

With Love

Home

Home

Home

Recipes

Recipes

Recipes

Add

Add

Add

Favourites

Favourites

Favourites

Family

Family

Family

Design System

The idea is to give users the emotions of warmth, nostalgia and playfulness. So I created the experience with the following combinations.

FDF6EC

FDF6EC

FDF6EC

18881F

18881F

18881F

364B34

364B34

364B34

989898

989898

989898

Buttons

Buttons

Buttons

Buttons

Buttons

Buttons

Heading 1

Heading 1

Heading 1

Heading 2

Heading 2

Heading 2

Typography

Typography

Typography

Buttons

Buttons

Buttons

UI Components

UI Components

UI Components

Colour-styles

Colour-styles

Colour-styles

Mascots

Mascots

Mascots

Heading 3

Heading 3

Heading 3

Paragraph

Paragraph

Paragraph

Top bar

Top bar

Top bar

Popsicle

Popsicle

Popsicle

A recipe book

A recipe book

A recipe book

Dumpling

(not an onion😅)

Dumpling

(not an onion😅)

Dumpling

(not an onion😅)

Bottom bar

Bottom bar

Bottom bar

18:27

18:27

18:27

🍃 With Love

🍃 With Love

🍃 With Love

Home

Home

Home

Recipes

Recipes

Recipes

Add

Add

Add

Favourites

Favourites

Favourites

Family

Family

Family

Micro-interactions

Interactions give users the experience of a real app that helps them in differentiating the screens. I used move-in/out, slide-in/out and smart animate interactions.

🌱 The Final Prototype

🌱 The Final Prototype

What can users do?

📋 Personal Boarding Page

📚 Recipe Book

➕ Add Recipe

⭐ Favourites Page

💬 Family Chat

Most of the time, when the older generation is gone, so are their recipes, quietly disappearing with the aroma of their kitchen and the stories they never wrote down.

Want to take a look at another case study?

Devaki Dhuldhoya Photography

Website Redesign

🌱 Lessons Learned

🌱 Lessons Learned

The app is close to my heart as it tries to save the emotional and traditional values of Culinary culture. The process of design helped me understand how emotions can play a huge role in design and helped me grow as a designer—also tried illustrating the mascots for the first time in Figma.


What’s next:

  • adding the recipes through scanning the papers from Recipe books.

  • testing the ease of use among different generations.


🌱

🌱

🌱

Thank you for reading

Thank you for reading

Germany

11:14:14

CET

Want to take a look at another case study?

Want to take a look at another case study?

Devaki Dhuldhoya Photography

Website Redesign

Devaki Dhuldhoya Photography

Website Redesign