UX Protothon 2025
UX Protothon 2025
UX Protothon 2025
Organized by DubsTech & Design Buddies
Organized by DubsTech & Design Buddies
Organized by DubsTech & Design Buddies
ROLE
ROLE
ROLE
UX Designer
UX Designer
UX Designer
TIMELINE
TIMELINE
TIMELINE
10-11 May 2025
(24 hrs)
10-11 May 2025
(24 hrs)
10-11 May 2025
(24 hrs)
SKILLS
SKILLS
SKILLS
Strategy Design
Information Architecture
Strategy Design
Information Architecture
Strategy Design
Information Architecture
⧉
⧉
Table of Contents
Table of Contents
Table of Contents
1
1
1
Introduction
Introduction
Introduction
2
2
2
A Visitor’s Journey
A Visitor’s Journey
A Visitor’s Journey
3
3
3
The Vision
The Vision
The Vision
4
4
4
Solution Through Redesign
Solution Through Redesign
Solution Through Redesign
5
5
5
Lessons Learned
Lessons Learned
Lessons Learned
🍃 With Love
A mobile app concept to store Family Recipes for generations
Role:
Product Design
Timeline:
March - April 2025
Skills:
UX design, UI Design, Illustration
Suppose....
Suppose....
Dev Patel just started his new Interior Design Studio and would like to,
Dev Patel just started his new Interior Design Studio and would like to,
✽ Buy artistic prints for the walls
✽ Buy artistic prints for the walls
✽ Collaborate with a photographer in future
✽ Collaborate with a photographer in future
✽ Take professional photographs of the space for promotion
✽ Take professional photographs of the space for promotion
Age :
Age :
28 years old
28 years old
Occupation :
Occupation :
Interior Designer
Interior Designer
Location :
Location :
Banglore, India
Banglore, India
Tech comfort :
Tech comfort :
Moderate
Moderate
Dev is a creative professional who appreciates visual storytelling. He's looking for a photographer to shoot high-quality, artistic prints for his new studio space and possibly collaborate on future projects. He found Devaki’s Instagram and followed the link to her website to explore more of her work and get in touch.
Dev is a creative professional who appreciates visual storytelling. He's looking for a photographer to shoot high-quality, artistic prints for his new studio space and possibly collaborate on future projects. He found Devaki’s Instagram and followed the link to her website to explore more of her work and get in touch.
Meet Dev Patel.
Meet Dev Patel.
Meet Dev Patel.
Introduction
Introduction
Devaki Dhuldhoya is a talented Photographer based in Mumbai, India. She specializes in Interiors, Real Estate, Hospitality and Product Photography. Her current website fails to attract new clients, lacks personal touch, and is too generic.
Devaki Dhuldhoya is a talented Photographer based in Mumbai, India. She specializes in Interiors, Real Estate, Hospitality and Product Photography. Her current website fails to attract new clients, lacks personal touch, and is too generic.
01
A Peek Into My Design Process
The solution
The solution
✽ A revamped Homepage to understand Devaki’s style of work and easy navigation
✽ A revamped Homepage to understand Devaki’s style of work and easy navigation
✽ A revamped Homepage to understand Devaki’s style of work and easy navigation
✽ A clear contact form to reach out easily with the right details
✽ A clear contact form to reach out easily with the right details
✽ A print shop, where people can buy prints with different sizes and frames
✽ A print shop, where people can buy prints with different sizes and frames
The challenge
The challenge
How can I help Dev quickly understand Devaki’s services, and confidently take actions be it booking the photographer or buying her prints?
How can I help Dev quickly understand Devaki’s services, and confidently take actions be it booking the photographer or buying her prints?
What he’s thinking...
What he’s thinking...
✽ What does Devaki offer? What is her photography style?
✽ What does Devaki offer? What is her photography style?
✽ Has she worked in spaces like mine?
✽ Has she worked in spaces like mine?
✽ Does she sell prints? If so, what size, pattern, customizable?
✽ Does she sell prints? If so, what size, pattern, customizable?
✽ How do I contact her? What info should I include?
✽ How do I contact her? What info should I include?
He lands on Devaki’s website....
He lands on Devaki’s website....
01
A Peek Into My Design Process
🧩 The Revamped Homepage
🧩 The Revamped Homepage
✽
✽
The homepage showcases labelled photographs from Devaki’s different projects.
The homepage showcases labelled photographs from Devaki’s different projects.
✽
✽
Navigation into two clear sections: the portfolio area and the e-commerce area for better user clarity and flow.
Navigation into two clear sections: the portfolio area and the e-commerce area for better user clarity and flow.
Solution through Redesign
Solution through Redesign
01
🌻
🌻
What are Devaki’s expectations for the redesign?
What are Devaki’s expectations for the redesign?
The following details were noted down from a personal interview with Devaki on how she imagines her website should look like.
The following details were noted down from a personal interview with Devaki on how she imagines her website should look like.
Mood
Mood
Mood
✽ Warm tone
✽ Warm tone
✽ Warm tone
✽ Minimalistic
✽ Minimalistic
✽ Minimalistic
Print Shop
Print Shop
Print Shop
✽ Customizable
✽ Customizable
✽ Customizable
Handle sales manually
Handle sales manually
Handle sales manually
✽
✽
✽
Contact Form
Contact Form
Contact Form
✽ Type of enquiry
✽ Type of enquiry
✽ Type of enquiry
Budget range
Budget range
Budget range
✽
✽
✽
Open to
Open to
Open to
✽ include Blog
✽ include Blog
✽ include Blog
behind the scenes
behind the scenes
behind the scenes
✽
✽
✽
The Vision
The Vision
A Peek Into My Design Process
01
A Peek Into My Design Process
🧩 Print Shop
🧩 Print Shop
✽
✽
Select a print, customize, and add to cart
Select a print, customize, and add to cart
✽
✽
Request to buy as Devaki would like to handle sales manually.
Request to buy as Devaki would like to handle sales manually.
🧩 A Clear Contact Form
🧩 A Clear Contact Form
✽
✽
Dev can submit the contact request with just the right details such as, project type andbudget range.
Dev can submit the contact request with just the right details such as, project type andbudget range.
✽
✽
Devaki receives all the details she needs, to respond to her client.
Devaki receives all the details she needs, to respond to her client.
01
A Peek Into My Design Process
🧩 About page
🧩 About page
✽
✽
Introduction followed by behind the scenes to explain her style of work, and duration through a video.
Introduction followed by behind the scenes to explain her style of work, and duration through a video.
✽
✽
Testimonials from her clients along with the name of the company the person she’s worked with, to offer trust for the people wishing to collaborate with her.
Testimonials from her clients along with the name of the company the person she’s worked with, to offer trust for the people wishing to collaborate with her.
Dev Patel 🤝 Devaki Dhuldhoya
Dev Patel 🤝 Devaki Dhuldhoya
The new design creates a seamless experience that benefits both Dev, the client, and Devaki, the photographer. For Dev, it provides a clear, intuitive navigation and easy access to key features, making site management and user engagement straightforward.
For Devaki, the design beautifully showcases her work while simplifying the process for visitors to explore her portfolio and purchase prints, helping her connect with clients and grow her business.
The new design creates a seamless experience that benefits both Dev, the client, and Devaki, the photographer. For Dev, it provides a clear, intuitive navigation and easy access to key features, making site management and user engagement straightforward.
For Devaki, the design beautifully showcases her work while simplifying the process for visitors to explore her portfolio and purchase prints, helping her connect with clients and grow her business.
Redesigning Devaki’s Website made me reflect on my own portfolio. A good portfolio has the capacity to reflect one’s personality, work style, talents and stand out from the rest.
This participation in Protothon 2025 gave me a chance to tackle a real project with the real client’s expectations helping me grow as a designer and think strategically.
I thank the entire DubsTech & Design Buddies team for the opportunity 🧡
Redesigning Devaki’s Website made me reflect on my own portfolio. A good portfolio has the capacity to reflect one’s personality, work style, talents and stand out from the rest.
This participation in Protothon 2025 gave me a chance to tackle a real project with the real client’s expectations helping me grow as a designer and think strategically.
I thank the entire DubsTech & Design Buddies team for the opportunity 🧡
Lessons Learned
Lessons Learned
🧩
🧩
🧩
🧩
🧩
🧩
Thank you for reading my case study :)
Thank you for reading my case study :)